If you want retention that actually sticks (we’re talking high CLV, not just churn-and-burn), you need to start building communities and make people want to attend your party. Here is how you turn your loyalty strategy from a boring corporate mixer into the legendary dinner party everyone talks about.

In this episode of Let’s Talk Loyalty & Loyalty TV, Charlie Hills is joined by Jakub and Jonathan from the Global and UK Shell Go+ teams to explore how one of the world’s most recognisable brands is redefining loyalty in fuel and convenience retail.

What does a great loyalty program look like? For Raffael Fappiano, Senior Product & Project Manager at Azul Brazilian Airlines, it comes down to three key principles: simplicity, digitalization, and personalization.

In this episode of Let’s Talk Loyalty & Loyalty TV, Joanna Witsch speaks with Ros Netto, Global Head of Rewards at Virgin Active, about how the brand is using loyalty to motivate healthier, more active lifestyles.

Loyalty programs are often viewed as cost centers—expensive to run, heavy on discounts, and difficult to prove ROI. But it doesn’t have to (and it shouldn’t) be that way. Well-designed programs can turn loyalty into one of the most reliable profit engines a brand can build.

In this episode of Let’s Talk Loyalty & Loyalty TV, Aaron Dauphinee sits down with Nandika Suri, Vice President of Loyalty, Cobrand Card and Partnerships at Choice Hotels International, to explore how the Choice Privileges program has evolved to better reflect the way people travel today.

Up to 70% of businesses shut down within just two years of operation. Those that survive need to start thinking about scaling beyond their home market, because in business, standing still often means falling behind. Expansion, however, requires more than ambition—it demands a shift in mindset.

In this episode of Let’s Talk Loyalty & Loyalty TV, Amanda Cromhout sits down with Dr Melanie Van Rooy to explore what it truly takes to run a loyalty programme that has delighted nearly 13 million active members for over three decades.

Who holds the title for the world's best retention strategy? It’s not an airline or a coffee chain. It’s the guy in the red suit. Santa Claus has cracked the code on global cross-border loyalty, boasting unmatched LTV.